Groq is a Mountain View company that designs the Language Processing Unit, or LPU, a chip built only for running AI models. Its cloud platform, GroqCloud, lets you call popular open models through an API. The pitch is speed and predictable cost.
In December 2025, Nvidia paid about $20 billion to license Groq’s inference design and hire most of its team. Groq kept GroqCloud running as its own business. That makes the story unusual, and worth watching.
How to Get Started with Groq
- Create a GroqCloud account. Sign up at the console with your email or Google login. You land in the playground right away.
- Test models in the playground. Run the same prompt on two models and compare speed and quality. Note which model fits your task.
- Generate an API key. Open the keys page and create one. Store it in an environment variable, never in your code.
- Point your code at Groq. Change your base URL and key in your existing client. Send a test request and time the response.
- Add caching and batch. Move long repeated prompts to cached prefixes and offline jobs to the batch endpoint. Review your usage page after a week.
Groq vs Competitors
Groq vs Cerebras. Choose Groq if you want a mature developer console, audio models, and discounts for batch and caching. Choose Cerebras if you want to test its wafer-scale hardware, which also targets very fast inference. The key difference is silicon design. Both aim at speed, so benchmark your own prompts before deciding.
Groq vs Together AI. Choose Groq when response speed is your top need. Choose Together AI if you need a wider model catalog, fine-tuning, or GPU clusters. Together is broader. Groq is faster on the models it carries.
Final Verdict
Groq suits developers who care about latency, such as voice agents and real-time chat builders. Its standout feature is raw output speed at low per-token prices. The caveat is a narrower model list than rivals, plus strict free-tier limits and some uncertainty after the Nvidia deal. If speed drives your product, test it today. Start free at groq.com.



